Cherry’s Game Lounge strengthens UK and German coverage with Interclick acquisition

Jonas Cederholm

Cherry Gaming affiliate network Game Lounge has strengthened its European coverage by confirming the acquisition of industry affiliate Interclick Limited for a sum of $1.5 million (£1.1 million).

Interclick has been an active affiliate in the UK and German markets for the past 14 years, and services a network of 40 industry domains. Game Lounge stated that the acquisition would help Cherry brands grow in the competitive markets of the UK and Germany.

The acquisition is fully financed through cash by Game Lounge operations and is expected to increase revenue with approximately €1,3m and EBITDA figures by more than €1m annually

Game Lounge stated that the deal is expected to generate ROI in less than eighteen months. The acquisition will be integrated into Game Lounge’s existing operations and create new external affiliate-income and also support the Cherry brands.

Jonas Cederholm, CEO of Game Lounge, commented: “We are very happy to have reached an agreement with Interclick Limited, a company that has a long experience of affiliation. Both the German and UK markets are large and growing rapidly. The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”

Fredrik Burvall, CEO of Cherry, commented: “The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector, especially within the German and UK markets. We have been very pleased with the performance of Game Lounge so far, and this acquisition is very much in line with Cherry’s expansion plans. The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition.”

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