Sportsbook solutions provider DATA.BET has expanded its prediction markets product with a new crypto-focused ‘Up or Down’ market type, alongside live and historical data widgets and API integration.
It follows the company moving into the popular yet controversial space in April 2026, with its product covering politics, geopolitics, finance, technology, crypto, economy, culture and weather.
It will now allow for operators to offer crypto ‘Up or Down’ markets based on a defined price target. Players can bet on whether an asset will move above or below that level across five settlement periods – five minutes, 15 minutes, one hour, four hours and daily.
The short-duration markets are designed to provide more frequent betting opportunities outside of the sports calendar.
DATA.BET has also introduced dedicated widgets showing live asset prices, target lines and countdowns to settlement. The Crypto and Finance categories include live and historical data for assets including Bitcoin and Ethereum, as well as commodities such as gold and oil.
“Prediction Markets was built to give operators a fast-moving, always-on offering that runs independently of the sports calendar,” said Rostyslav Likhtin, Head of Product at DATA.BET.
“We’re making it faster to trade, easier to read, and easier to deploy, and this is only the first step in how far we’re taking this.”
DATA.BET continues to search for an edge
The move comes as businesses in both the traditional gambling and prediction markets spaces look to find an edge as competition continues to increase.
Cyprus-headquartered DATA.BET has continuously stated the importance of bet builders, which provided a successful route to revenue throughout the 2026 World Cup. It seems that it now has its eyes set on finding another key revenue source via predictions.
It is the first major update the firm has given since its launch into the sector, something which it did “to reduce the structural complexity typical for exchanges”.
