SBC Summit North America

SBC Summit North America set to bring fresh perspectives with focus on iGaming

The upcoming SBC Summit North America, powered by the improved version of the dedicated event app, SBC Connect Plus, is set to host a record-breaking 3,500 senior industry experts and some of the most recognizable brands in the region, as they share their knowledge on the flourishing iGaming and sport betting industry in North America.

The 3-day event will begin with a limited-capacity pre-day conference on May 9, which will feature the Player Protection Symposium, Compliance, and Leadership tracks. The core exhibition and conference will then take place on May 10-11 at the Meadowlands Exposition Center in New Jersey and present attendees with a vibrant exhibition hall, an expert-led conference agenda and an abundance of networking opportunities.

Attendees at the SBC Summit North America will get access to 60 exhibiting operators, affiliates and suppliers, as some of the leading names in the industry including Bet365 Partners, Betegy, Catena Media, Continent8, IGT PlayDigital, Key Affiliates, Kinectify, Sportradar and White Hat Gaming, will be showcasing their services, offerings and technology on the expo floor.

The extensive conference agenda, which this year will display a stronger focus on iGaming, will tackle a variety of topics such as technological innovation, state-by-state regulations and marketing strategies. The core conference agenda’s far-reaching scope will take place over 5 stages and 10 dedicated tracks, including iGaming Americas, Sports Betting Product, Marketing/Affiliates and Emerging tech that will host the First Pitch start-up competition.

The event will include exclusive keynotes on innovative thinking and leadership from the likes of Frank Abagnale (cybersecurity expert, fraud prevention specialist and the inspiration behind Steven Spielberg’s “Catch Me If You Can”), Matt King (CEO, Fanatics Betting and Gaming), Jan Jones Blackhurst (Board Member, Caesars Entertainment Corporation), Barry Gibson (Chairman, Entertain) and Bill Miller (President & CEO, American Gaming Association).

Alongside Keynotes, there will be over 300 speakers representing influential operators, data-driven affiliates, regulators, as well as leading media outlets, sports teams and leagues, such as Rhea Loney (Chief Compliance Officer, BetMGM), E. Sequoyah Simermeyer (Chairman, National Indian Gaming Commission), Jennifer Matthews (Vice President – Brand Marketing, FanDuel) and Stephen Krombolz (SVP of Business Development, Tipico), to name a few.

Rasmus Sojmark, CEO and Founder of SBC, said: “SBC Summit North America has always focused on the future and how the industry can be innovative, despite restrictive regulations. As we’re getting closer to the fifth anniversary of the Supreme Court overturning PASPA, it’s exciting to see that sports betting has been legalized in most US states and start early conversations about iGaming launch and entry strategies.

“Our speakers, exhibitors and sponsors have all proven in one way or another that you can drive growth with innovative approaches, cutting-edge products, and unwavering dedication to improvement, so there’s plenty for our attendees to uncover.

Throughout the summit, attendees will have ample opportunities to network with key industry decision-makers, whether during the day on the exhibition floor or at the evening networking events held in the heart of New York City. The daytime schedule includes the Global Gaming Women Breakfast, African Americans in Gaming and Tribal Gaming Breakfast meetups, among other networking opportunities.

In the evenings, attendees can connect with new and existing leads in a more informal setting at the pre-registration networking drinks at Magic Hour Rooftop Bar & Lounge at Moxy Times Square (May 9), the official party at Slate NYC, which will also host the Sports Betting Hall of Fame ceremony (May 10) and the closing party at Versa NYC (May 11).

Attendees can also purchase tickets to the lavish SBC Summit North America Awards ceremony, hosted by Meredith Marakovits, the New York Yankees’ clubhouse reporter for the YES Network. The ceremony, taking place on May 11 is an excellent opportunity to celebrate the best operators, suppliers and affiliates in the industry at the New York Hilton Midtown.


Across the event SBC will have hourly shuttle buses transporting guests between Midtown Manhattan and the Meadowlands Exposition center on May 10 and May 11, with dedicated services for the evening networking events. More information on the shuttles and a full time table is available here.

Tickets to the conference, exhibition and award ceremonies can be purchased on the official event website. A special discount is available for groups of three or more people, saving you $100 per ticket on your 2-day full event pass.

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