In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Fatima Gonçalves, Project Manager at Leads Global, who will be attending the event. During the conversation, Gonçalves shared how Leads Global leverages market research, cultural trends, and player data to craft highly effective, region-specific marketing campaigns. She also reflected on Brazil’s rapidly …

In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Amanda Emmerick, CEO of Betconnect Brasil, who will be attending the event with her entire team. During the conversation, Emmerick reflected on Betconnect’s decision to launch in 2023 and shared insights into the company’s focus on diversified traffic strategies like influencer campaigns, …

As SBC Summit Rio approaches, we caught up with Luiz Felippe Correia de Almeida, CEO of Smart Social, who will be attending the event to represent his company. With Smart Social establishing itself as one of Latin America’s largest media hubs, the company CEO shared insights with SBC News and Affiliate Leaders on the company’s approach to influencer marketing, the …

As SBC Summit Latinoamérica approaches, we caught up with Filippo Anzalone, Head of Sales at Odds Scanner Group, who will be attending the event to represent the company.  With Odds Scanner expanding its presence across Latin America, Filippo shared insights with SBC News and Affiliate Leaders on the company’s recent partnership with OneFootball, its strategic growth across emerging markets, and …

As the race for innovation intensifies across the gaming industry, 3C Gaming is emerging as a trailblazer with two pioneering initiatives announced in 2024, poised to reshape Brazil’s gaming landscape.  Established in 2020 amid a global pandemic, 3C Gaming has swiftly built a reputation in the sector, boasting an impressive client portfolio that includes Heineken and Amazon, while fostering a …

In this interview with SBC News, Thamillin Valery Klen, CEO of Maior Apostas Brasil and Maior Apostas Portugal, shares her insights into the rapidly evolving Brazilian sports betting market and her journey as an affiliate.  As she prepares to attend the highly anticipated SBC Summit  Rio, Klen reflects on the major shifts the industry has experienced since the inception of …

2024 sees the UK gambling sector stand at a point of inflection, marked by intense competition and yet-to-be-settled regulatory proceedings.  In an exclusive interview for the SBC Summit, Steve Birch, Chief Commercial Officer of Sky Betting & Gaming (Sky Bet), underscores a proactive approach to mitigating challenges, based on customer trust, sustainability, and compliance-first innovations. SBC: Hi Steve, thanks for …

In the lead-up to the Affiliate Leaders Summit, a key part of the SBC Summit in Lisbon, SBC had a conversation with Sue Dawson. Recently, Dawson took on the role of Operations Director at FTD Digital after nearly 12 years as the Head of Content at the same company. Dawson shared her experiences on how the company initially entered the …

Online gambling is about to reach the halfway mark of a conflicted decade in its relationship with affiliate marketing. 2024 sees the majority of affiliate publishers revise their operating structure to overcome the intertwined challenges of tightening regulation, high media costs, and saturated audiences. The evolving interplays of affiliate marketing will be dissected at the SBC Summit by Jonas Warrer, …

As we gear up for the SBC Summit and Affiliate Leaders Summit in Lisbon, SBC News is thrilled to present an exclusive interview with Zlatko Hrkać, CEO and Co-founder of Sofascore. Along with his business partner and friend Ivan Bešlić (COO and Co-founder), Hrkać will be featured in the highly anticipated “Sofascore: A Tale of Two Founders” session at the …