In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon. However, beyond the focus on the move, the real narrative unfolds in the transformative changes that come with this shift in location. Set against the backdrop of Feira Internacional de Lisboa, SBC Summit, scheduled for the 24-26 of September definitely takes on a fresh …

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …

With a population exceeding 380 million and encompassing 16.5% of the earth’s land area, the North American market emerges as a vast global arena brimming with potential. Yet, across its 50 jurisdictions, each with its unique regulatory framework, navigating the North American market poses as many challenges as it does opportunities. SBC’s Affiliate Leaders recently spoke with Catie Di Stefano, …

SBC celebrated yet another milestone last week, as the events and media company successfully wrapped up the largest and most successful edition of SBC Summit Latinoamérica to date.  Latin America’s premier iGaming and sports betting event took place from October 31st to November 2nd and built upon the success of the previous year by welcoming 2,500 senior executives, all with …

Apuesta Total, BetConstruct, Betcris, Betsson Group, Pragmatic Play & Sportradar were among the companies celebrating well-deserved victories at last week’s SBC Awards Latinoamérica ceremony.  The lavish ceremony was dedicated to honoring outstanding contributions to the iGaming and sports betting industry in Latin America. The 25 award categories encompassed the remarkable achievements of operators, affiliates, and suppliers, as well as payment, …

SBC Events is proud to present The Earnings+More: Capital Markets Forum, an exciting addition to the 2024 edition of SBC Summit North America. Scheduled for Tuesday, May 7th, this forum, which will take place in the world’s financial capital New York City, is a collaborative effort between SBC and +More Media. It will bring together 500 senior executives from both …

The 2023 edition of SBC Summit Latinoamérica will witness a remarkable threefold increase from last year’s event attendance as 3,000 delegates are set to converge at the Seminole Hard Rock Hotel and Casino in Miami from October 31 to November 2. The yearly must-attend exhibition and conference specifically designed for iGaming and sports betting professionals with a Latin American emphasis …

SBC Summit Latinoamérica will present 3,000 delegates with the unique chance to engage in discussions around thriving markets in the region and explore the latest cutting-edge technology during the specialized “Emerging Markets & Technology’ track.  The track will occur on Thursday, November 2nd, the second core day of Latin America’s premier iGaming and sports betting event, hosted at the Seminole …