Sportradar snaps up new ad:s integration via Snapchat launch

Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform. 

The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the latest sports fixtures and betting odds”. 

Florian Geheeb, Global Director Advertising Sales at Sportradar, said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.

“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.” 

Snapchat is arguably one of the most popular social media platforms around today. Its popularity across Western Europe and the United States, Sportradar explained, makes it an “important addition to the ad:s portfolio”.

The company will also draw upon Snapchat’s age and location targeting capabilities to guarantee that any advertisements are only viewed by bettors of legal age.

Ross Hartnett, Manager, Real Money Gaming at Snap Inc. said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. 

“This partnership will provide the real money gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more. 

“By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”