Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform. The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the …
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Sportradar’s Florian Geheeb: evolving marketing to better engage the user
In the first of a series of Sportradar blogs, Global Director of Advertising Sales Florian Geheeb shares his views on how the emergence of technologies like AI and automation can deliver newfound levels of marketing efficiency. As the behaviour of sports fans and bettors evolves, so too must the marketing methods used to engage them. In an industry as technologically …
Read More »Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s
Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy… Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …
Read More »Florian Geheeb: Sportradar – ad:s stands for operator efficiency
Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …
Read More »Kwiff to utilise Sportradar’s ad:s solution to drive growth strategy
Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution. The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its …
Read More »Sportradar’s programmatic video advertising: Helping bookmaker revenues grow 49% faster
Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …
Read More »Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets
Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital. Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …
Read More »TIPLIX relaunches affiliate program with Income Access
Malta-based German language sports betting brand TIPLIX has become the latest industry operator to relaunch its affiliate program in partnership with Income Access (Paysafe Group). Relaunching its affiliate program utilizing Income Access player tracking and acquisition software,TIPLIX will primarily seek to grow its sports betting and casino partner services for German and Austrian markets. Operated by Trusfulgames Ltd, TIPLIX has …
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