Tag Archives: Florian Geheeb

Florian Geheeb: Sportradar – ad:s stands for operator efficiency

Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

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Kwiff to utilise Sportradar’s ad:s solution to drive growth strategy

Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution.  The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its …

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Sportradar’s programmatic video advertising: Helping bookmaker revenues grow 49% faster


Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …

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Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital.  Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …

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TIPLIX relaunches affiliate program with Income Access

Malta-based German language sports betting brand TIPLIX has become the latest industry operator to relaunch its affiliate program in partnership with Income Access (Paysafe Group). Relaunching its affiliate program utilizing Income Access player tracking and acquisition software,TIPLIX will primarily seek to grow its sports betting and casino partner services for German and Austrian markets. Operated by Trusfulgames Ltd, TIPLIX has …

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