Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform. The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …
Read More »
Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences. With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …
Read More »
Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform. The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the …
Read More »
Roblox is planning on updating its age guidelines to allow depictions of gambling, according to a news source which closely follows developments on the online game platform. Bloxy News, an independent social media news page covering topics related to Roblox but not officially affiliated to the Roblox Corporation, reported that the platform intends to make the changes. This will allow …
Read More »
The Betting and Gaming Council (BGC) has issued a statement welcoming a new feature added to social media platform Snapchat that enables users to opt out of gambling-related advertising. Snapchat developer Snap has been ‘working closely’ with the betting industry trade association over the past year, and intends to use the feature to give its customers greater control over the …
Read More »
Payment processing firm Worldpay is predicting a bumper weekend for online bookmakers, as Britain welcomes the 2018 Grand National. With internal research revealing that 45% of over-65s prefer placing bets on a mobile device as opposed to in-store, Worldpay is expected this to be the year that numbers for mobile gaming surpass its counterpart for punting pensioners. Data also shows …
Read More »
Sir Ronnie Flanagan, Head of the Anti-Corruption Unit (ACU) has urged the International Cricket Council (ICC) to consider a proposal to force players suspected of match-fixing to hand over their mobile phones. Flanagan, who expects his proposal to be discussed by the ICC board in 2017, is seeking the power to examine players’ personal devices, including messaging applications such as …
Read More »
In August 2016, the app produced by Sportego for the Ulster Grand Prix (UGP) achieved 2,200 downloads in just eight days. The app, which is free to download on Android and iOS devices and can be found by searching for ‘MCEUGP’, provides fans with a predictor game, latest news, ticket details, rider statistics and circuit information for the annual MCE …
Read More »
La Liga giants Real Madrid have made history by becoming the first sports club with an ‘Official Story’ on popular social media platform, Snapchat. This is a continuation of Real’s efforts to expand their social media coverage. This will launch to coincide with El Clasico, the ever anticipated showdown between Barcelona and Real Madrid, which takes place this weekend in …
Read More »
SBC News Voice of the Sports Betting Industry