Tag Archives: SnapChat

Genius Sports to enhance Snapchat’s Lenses with NFL data

SBC News Genius Sports to enhance Snapchat’s Lenses with NFL data

Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform.  The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …

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Sportradar: our collaboration with Snapchat is accelerating the shift in the digital advertising ecosystem

Sportradar: our partnership with Snapchat is accelerating the shift in the digital advertising ecosystem

Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences.  With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …

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Sportradar snaps up new ad:s integration via Snapchat launch


Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform.  The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the …

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Report: Roblox going against the grain to allow gambling content


Roblox is planning on updating its age guidelines to allow depictions of gambling, according to a news source which closely follows developments on the online game platform.  Bloxy News, an independent social media news page covering topics related to Roblox but not officially affiliated to the Roblox Corporation, reported that the platform intends to make the changes.  This will allow …

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BGC welcomes Snapchat gambling ad opt-out feature

SBC News BGC welcomes Snapchat gambling ad opt-out feature

The Betting and Gaming Council (BGC) has issued a statement welcoming a new feature added to social media platform Snapchat that enables users to opt out of gambling-related advertising. Snapchat developer Snap has been ‘working closely’ with the betting industry trade association over the past year, and intends to use the feature to give its customers greater control over the …

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Worldpay expects Grand National surge for online bookies

Copyright: sportlibrary / 123RF Stock Photo

Payment processing firm Worldpay is predicting a bumper weekend for online bookmakers, as Britain welcomes the 2018 Grand National. With internal research revealing that 45% of over-65s prefer placing bets on a mobile device as opposed to in-store, Worldpay is expected this to be the year that numbers for mobile gaming surpass its counterpart for punting pensioners. Data also shows …

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ICC Anti-Corruption Unit seeks power to monitor social media

SBC News ICC Anti-Corruption Unit seeks power to monitor social media

Sir Ronnie Flanagan, Head of the Anti-Corruption Unit (ACU) has urged the International Cricket Council (ICC) to consider a proposal to force players suspected of match-fixing to hand over their mobile phones. Flanagan, who expects his proposal to be discussed by the ICC board in 2017, is seeking the power to examine players’ personal devices, including messaging applications such as …

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Snapchat scores Real Madrid partnership

SBC News Snapchat scores Real Madrid partnership

La Liga giants Real Madrid have made history by becoming the first sports club with an ‘Official Story’ on popular social media platform, Snapchat. This is a continuation of Real’s efforts to expand their social media coverage. This will launch to coincide with El Clasico, the ever anticipated showdown between Barcelona and Real Madrid,  which takes place this weekend in …

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