Gameplay risk management platform provider Greco has agreed to supply its risk engine to Kaizen Gaming in a partnership that it believes will further enhance the operator’s player management strategy.
The engine, which will be rolled out across Kaizen’s Betano and Stoiximan brands, draws upon theoretical value modelling and behavioural analysis to help operators understand player risk and value.
Ozric Vondervelden, CEO and co-founder of Greco, said: “We are proud to have Kaizen Gaming on board as our latest partner.
“Their focus on technology and people aligns with our own values, and we are confident that our partnership will bring significant benefits to both companies.”
As well as gaining insight into player trends, Greco’s gameplay risk engine will also allow operators to improve efficiencies and create an enhanced customer experience by using data to facilitate an earlier decision making process.
“We are thrilled to be partnering with Greco, a company that shares our commitment to continually improving the player experience,” said Michail Koutsoukos, Director of CRM at Kaizen Gaming.
“Their cutting-edge gameplay risk engine will help us to better evaluate our players, allowing us to minimise risk. We look forward to seeing what the future holds for our partnership.”