At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …
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Greco rolls out gameplay risk engine to Kaizen Gaming
Gameplay risk management platform provider Greco has agreed to supply its risk engine to Kaizen Gaming in a partnership that it believes will further enhance the operator’s player management strategy. The engine, which will be rolled out across Kaizen’s Betano and Stoiximan brands, draws upon theoretical value modelling and behavioural analysis to help operators understand player risk and value. Ozric …
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