SBC News Voice of the Sports Betting Industry
Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018).
The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season.
Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and digital verticals.
The Manchester betting group has previously worked with Zut Media, who developed Betfred’s World Cup Russia 2018, social media engagement campaigns, launching the ‘Stuart Pearce – Nostalgia – Series’.
At present, Betfred is the only betting client of Zut Media, however, the Liverpool agency has worked on sports-focused creatives for Liverpool FC, Everton, Umbro and O2.
Speaking to UK business news source Prolific North (prolificnorth.co.uk), Natalie Bradford, Group Campaign Manager at Betfred commented on launching ‘The Agony…The Ecstasy’
“Zut has approached the brief with a clear knowledge of the Betfred brand and a real understanding of our audience. The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience,”
