SBC News Voice of the Sports Betting Industry
Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/)
The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming.
Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, which is further mobile-compatible featuring ‘streamlined gameplay’
SportPesa UK Marketing Manager Shaun Simmons commented on the casino launch: “We’re excited to be launching the new look SportPesa UK platform. Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market. Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first-class casino offering.”
During 2017, SportPesa has undertaken a concentrated effort to increase its presence and operations within the UK online gambling marketing. This July, the African bookmaker announced that it had established its new European Headquarters on the Waterfront developments’ of Liverpool.
Furthermore, in 2017 SportPesa has announced a number of high coverage English football partnerships with Everton, Southampton FC and Hull City Tigers.
