SBC News Voice of the Sports Betting Industry
New online bookmaker LeoVegas Sports, has announced that it will be adding ‘live stream’ greyhound racing provisions supplied by the Bookmaker Afternoon Greyhound Service (BAGS).
LeoVegas Sports, which operates through a Kambi powered sports betting platform, will add live races from 18 BAGS syndicated greyhound tracks across the UK, opening its ‘bet & watch’ in-play service.
The BAGS content will be made available to all wagering customers via desktop and mobile devices. With live coverage from 10.30am to 11.00pm seven days a week, BAGS runs over 100 live races per day.
LeoVegas management stated that BAGS streaming services were needed in order to boost the firms UK betting market proposition. Shenaly Amin, UK Country Manager, commented on the development:
“Adding BAGS live streams is a first step for us, as we continue to offer an improved service for our customers. By adding this innovative technology to our already extensive online and mobile platforms, we want to build the best mobile gaming experience possible for our customers, as well as giving them a personalised experience.”
