SBC News Voice of the Sports Betting Industry
PandaScore has partnered with FeedConstruct to bolster the sports data and streaming provider’s Odds Aggregation platform.
Through the collaboration, the provider’s Odds feed has been added to FeedConstruct’s offering to sports betting operators, allowing the latter’s partner brands access to over 300 unique esports markets.
Oliver Niner, Head of B2B at PandaScore, commented: “Esports betting has become a significant market in its own right and more and more operators now want to offer it to players as they look to reach new audiences.
“But esports bettors are discerning and expect a great selection of markets across all the major disciplines as well as good odds and products that allow them to bet the way they want to.
“We are delighted to be able to offer this to more operators than ever before via this agreement with FeedConstruct, a company that also understands the power and potential of esports betting.”
The deal with PandaScore will strengthen FeedConstruct’s sports betting platform with betting markets for esports competitions for titles such as Counter-Strike 2, Dota 2 and League of Legends.
FeedConstruct’s partners will gain from the deal by becoming able to tap into the rising interest in esports betting, with PandaScore proving that esports markets can be particularly prolific after surpassing €3.5bn in processed bets since its launch.
“I’m happy to welcome PandaScore to our Odds Aggregation Platform,” added Arsen Baghdasaryan, Head of Business Development at FeedConstruct. “It serves as a powerful hub for companies looking to expand the reach of their content globally.
“At the same time, operators can seamlessly integrate multiple feeds through a single integration, eliminating the hassle of content mapping. We take care of the complexities, allowing our partners to focus on what matters most – delivering an exceptional experience to their audience.”
This week, FeedConstruct also announced a partnership with World Curling, gaining exclusive international betting rights for the sports federation’s upcoming competitions.
Looking to expand its commitment to sports innovation and worldwide fan engagement, FeedConstruct secured the rights for World Curling’s roster of international competitions.
