SBC News Voice of the Sports Betting Industry
Novomatic Group subsidiary AdmiralBet has modernised its igaming offering in Serbia with the integration of digital payments solution OKTO.
The new offering will allow Serbian customers to deposit cash directly into their AdmiralBet igaming accounts, catering to those wanting the convenience of online gaming combined with offline transactions.
Cash can be deposited instantly via e-vouchers at one of OKTO’s growing point-of-sale networks in Serbia.
Discussing AdmiralBet’s modernisation strategy in the region, Milan Djurmez, Head of Online Gaming at AdmiralBet, commented: “We operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial.
“OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and beyond. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience.”
Adding on to OKTO’s commitment, Simon Dorsen, OKTO’s CCO, said: “OKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritise flexibility, convenience, speed, safety, and security.
“Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website.
“This is the perfect solution for users who want the benefits of the digital world while still using cash, which is aligned with AdmiralBet’s user focused payments strategy.
“Our payment platform is specifically designed to cater to the demands of the Serbian market. We recognise the value of thinking locally, and this partnership delivers real benefits to both players and operators.”
