SBC News Voice of the Sports Betting Industry
AdmiralBet has been announced as a premium partner of Bundesliga 2 club SV Elversberg.
The gambling company will now receive an ‘extensive rights package’ with TV-related measures in the Ursapharm Arena in an extended relationship which originally began a few years ago.
AdmiralBet is the sports betting brand of the state-licensed German online gaming provider NOVO INTERACTIVE.
“SV 07 Elversberg is a club with an impressive development,” noted Dr. Daniel Henzgen, Managing Director at NOVO INTERACTIVE.
“We look forward to our time together in the 2nd Bundesliga and are proud to be the first private sports betting provider to be able to accompany this top Saarland club.”
Additionally, the club has highlighted that AdmiralBet has various activation options in the stadium environment and the digital club media as part of the sponsorship.
Swen Hoffmann, Vice President of SV Elversberg, added: “With its digital offers, AdmiralBet stands for progress and excitement. These attributes fit very well with our club philosophy and form the basic elements for a successful cooperation in the coming years.”
Furthermore, David Strauß, Director of Marketing & Sales at SV Elversberg, lauded the past few years in partnership with the gambling company as a successful and project-related cooperation.
He concluded: “We can look back on a long, trusting dialogue with the company, which has been steadily intensified and is now culminating in the premium partnership.”
In February this year, AdmiralBet’s partnership with German football club Hamburger SV was extended until 30 June 2024.
The operator’s branding continues to be present on video and LED boards at Hamburger SV’s home stadium, Volkparkstadion.
