SBC News Voice of the Sports Betting Industry
Playbook Engineering has appointed Ivo Doroteia as its new CEO, taking the leading role in guiding the firm’s ambitions in Latin America and the US.
Doroteia brings extensive experience of the betting and gaming sectors to the role, having held executive roles at prominent B2B suppliers. This included a tenure as CEO of Sportingtech and Betomall between 2020-2022 and Chief Strategy Officer at iGaming Platform between 2022-2023. 
His chief remit at Playbook Engineering will be to lead the group’s strategy for expansion beyond its founding market of the UK. Opportunities in the rapidly developing US market are on the firm’s agenda, as are Latin American jurisdictions, particularly Brazil where regulation is expected later this year.
Doroteia remarked: “I am delighted to join such a prestigious group and impart my knowledge across the company to ensure our product drives change into the industry, remaining world-leading and focused as an igaming leader.
“With the help and expertise of our amazing team and cutting edge technology, Playbook is sure to have a bright future and I am really looking forward to representing the company as its CEO.”
Playbook has already laid down some groundwork for international growth, having established a strong track record in the UK. Expansion plans have seen the firm follow the regulation process in developing markets such as Brazil.
Additionally, the firm has also worked with local authorities, gaming labs such as GLI and operators for two years to prepare itself as ‘a licensed alternative to incumbent platform providers’ ahead of Brazilian market launch.
Playbook’s core offering revolves around flexibility and consistency in the development of its ‘cutting edge features’. The firm also aims to ensure its products are compliant and competitive, having built up experience of working with tier-one operators and white labels.
Looking ahead, as well as eyeing up global growth in both North and South America, Playbook has also highlighted Doroteia’s CEO appointment as growing the company’s profile in both the betting and casino spaces.
