Betfred safeguards marketing arm with GiG comply

Stockholm listed Gaming Innovation Group (GiG), announces Betfred as the latest industry tier-1 incumbent to partner with its GiG comply software.

Betfred is set to strengthen compliance dynamics across its digital marketing inventory, integrating GiG Comply provisions, safeguarding regulatory demands by monitoring third party marketing activities.

Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is able to scan +30,000 web pages daily referencing operator brands/domains, helping operators marketing teams adhere to diverse regulatory demands

Adele Farrell, director of compliance at Betfred, said on the agreement: “Protecting players and abiding by regulations has never been so important – so we are happy to be working with GiG Comply.

“At Betfred, we want to ensure that our affiliate partners are working in a responsible and compliant way, and GiG Comply is the most effective and efficient way for us to monitor the content they are publishing for our brand.”

While supplying Betfred affiliate clients with an automatic site-scanning solution to easily review advertising campaigns while helping meet compliance needs, GiG Comply will be working with heightened advertising regulations, requiring operators to ensure responsible marketing practices.

Furthermore, the technology will grant the firm the ability to scan the internet to ensure its brand is not advertised in a non-compliant manner or on non-compliant sites.

Richard Brown, chief executive officer at GiG, added: “We are delighted to have partnered our technology with tier one operator Betfred. It’s a clear sign that Betfred are continuing to take affiliate compliance seriously, and we are proud to be contributing to their efforts.”