Euroleague, the most prestigious European club basketball competition has confirmed that GVC Holdings online sportsbook subsidiary bwin will continue to serve as the official betting partner for its Greek, Spanish and Italian match-day coverage.
Updating the media, Euroleague confirms that bwin has extended its existing partnership for a further three seasons, with the betting brand securing heightened exposure within Greek and Spanish basketball arenas.
The agreement sees bwin continue one of its most successful sponsorships, having served as Euroleague’s first betting partner since 2011.
“We are thrilled to have bwin back among our family of partners in three of our most important strategic markets,” Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said.
“bwin is a respected name in the sports industry and among fans. This agreement helps the EuroLeague reach an even wider fan base and gives faithful EuroLeague fans new ways to enjoy games through bwin.”
Supporting European basketball’s most widely followed competition, this October Euroleague announced Gibraltar-based bookmaker BetVictor as official territory betting partner for its German matches.