SBC News Voice of the Sports Betting Industry
Gaming innovation Group (GiG) strengthens its UK provisions, confirming that it has been approved a UK Gambling Commission ‘B2B licence’ allowing the firm to supply its proprietary online casino content.
Updating the market, GiG informs that it’s in-house games development studio – ‘GiG Games’ has been approved as games provider by the UKGC, allowing the firm to service its UK-licensed network partners and further external brands.
Commenting on the update, Mathias Larsson, MD at GIG Games: “We are thrilled to announce this news so early in our journey with GiG Games. Normally, a game provider enters one market at a time, however, with our strength from being a division within GiG’s ecosystem, we are able to enter multiple regulated markets at the same time. Regulated markets are the future of our industry and it is part of our core strategy to be present in every regulated market”.
In 2018, GiG has diversified its industry services and provisions seeking to become the online gambling sector’s lead technology supplier.
This October GiG announced its strategic partnership with games studio Jade Rabbit, seeking to deliver exclusive content to its network partners by 2019.
“The UK market is one of the most competitive in Europe. With our partnership with Jade Rabbit, we have the expertise to build games that will be built primarily for the UK market, we are confident our games will be successful. We have seen the market welcome our first game in a positive way.”
