Better Collective A/S has unveiled ‘Prediction Pro’, its new subscription product designed to provide forecasting tools and analysis for prediction market audiences.
The launch builds on the group’s expansion into prediction markets, announced in March 2026, as Better Collective seeks to deepen its presence in the category.
Prediction Pro provides subscribers with analysis and insights into events priced by prediction market platforms, spanning sports, politics, economics and entertainment.
The product launches ahead of November’s US midterm elections, when control of the House of Representatives and Senate will be contested, shaping the remainder of President Donald Trump’s term.
A dedicated Midterms 2026 hub forms a central feature of the launch, providing forecasts and analysis covering House, Senate and gubernatorial races. Subscribers can compare model-estimated election probabilities with current market prices to assess differences between forecasts and traders’ expectations.
The wider platform brings together market information and side-by-side pricing from Kalshi and Polymarket, with the subscription adding forecasting tools, expert commentary and analyst trade tracking.
Prediction Pro will be available as a standalone subscription and as an add-on to Action Pro, Action Network’s existing paid service. Subscription pricing was not disclosed in the announcement.
Prediction markets deliver first revenue contribution
The launch follows Better Collective’s first reported revenue contribution from prediction markets within its US network during H1. Leadership views prediction markets as a vital category to help the commercial reset of Better Collective US media network.
Management highlighted €5m in cost-per-acquisition (CPA) revenue, stating that the performance was “primarily driven by strong momentum within Prediction Markets as competition intensified”, following the group’s official entry into the sector in March 2026.
Prediction Pro extends this activity into paid subscriptions, building on Better Collective’s existing editorial coverage and customer acquisition campaigns.
The group already publishes prediction market news, analysis, educational guides and platform reviews through Action Network and VegasInsider.
Action Network also provides pricing tools and midterm election trading analysis through its ‘Predicting Politics’ podcast, presented by DraftKings.
Alongside its editorial coverage, Better Collective operates paid customer acquisition campaigns connecting audiences with prediction market platforms.
Prediction Pro subscribers will receive daily expert analysis, analyst trade tracking, a dedicated newsletter and access to a Discord community discussing market developments.
Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said: “Across our media brands and Paid Media business, we already connect audiences with prediction markets.
“Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views. For Better Collective, it is an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users.”
