SBC News Voice of the Sports Betting Industry
Updating the market, Stockholm-listed LeoVegas AB has detailed the launch of sportsbook division LeoVegas SPORT for the German betting market.
A key launch for H2 2017, LeoVegas SPORT enters the German betting market launching a multi-format marketing campaign for social media and TV verticals.
As a new German betting market incumbent, LeoVegas aims for the its TV and social media campaign to promote its mobile betting capabilities, highlighting ‘high-speed betting, fast navigation between different sports and a direct cash- out system, available even during the live games’.
Publishing its H1 2017 results, LeoVegas governance has highlighted the key initiative of developing its betting and gaming assets outside the firm’s home market of Sweden.
Sports betting subsidiary LeoVegas SPORT now enters a crucial H2 2017 operating period in which it has launched its services for the competitive Danish and German betting markets.
