SBC News Voice of the Sports Betting Industry
Kenya and Uganda market focused gambling group Betin will launch its affiliate marketing platform utilising Paysafe Group’s Income Access software.
Seeking to optimise its partner marketing channels, BCLB-licensed Betin will move to integrate Income Access marketing and player tracking software across its sports betting and online casino products.
Betin seeks to become the ‘best value sports betting operator’ within the competitive Kenyan and Ugandan betting markets. The operator states that its sports betting product has the best betting market selection for African consumers, combined with the best value promotions.
Leandro G. Giovando, Betin Kenya Managing Director, said: “Betin Kenya is the fastest growing bookmaker in the region, and so it's vital that our affiliate platform reflects this position. Partnering with Income Access improves the affiliate experience, with a focus on efficiency and safe payments.”
Incentivising new affiliate sign-ups, the Betin Affiliate Programme is offering members a 50% revenue share in the first month of joining the programme.
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “Partnering with a brand that has strong engagement in an emerging market is always exciting for us. Betin has a robust collection of products and we look forward to contributing to their continued success”.
