SBC News Voice of the Sports Betting Industry
Paddy Power marketing has confirmed that it has become the official betting partner of Ireland Premier Division football club Shamrock Rovers FC (Tallaght, South Dublin).
Shamrock Rovers FC is regarded as Ireland’s most successful football club and has produced a number of Irish full international football players.
The partnership will see the Paddy Power brand feature on the Shamrock shirt sleeve, and throughout the pitchside hoardings at the 6,000 capacity Tallaght Stadium.
Paddy Power marketing will further support Shamrock Rovers community and social initiatives, as the football club promotes grassroots football within Dublin. Paddy Power, Director of Communications for Paddy Power commented on the partnership:
“We are delighted to have signed a partnership with Shamrock Rovers. The Hoops are one of Ireland’s most famous sporting teams and we very much look forward to working with the club to offer its incredible fans unique content and experiences.”
“Shamrock Rovers FC is delighted to add another blue chip partner to our portfolio of sponsors, and with Paddy Power we have joined forces with a renowned international brand, the biggest bookmaker in the country,” Shamrock Rovers Chief Executive Brendan Murray added.
“Our partnership with Paddy Power will bring innovative content and marketing initiatives to our fans and we look forward to developing a strong relationship with them.”
