SBC News Parimatch boosts esports presence through Team Spirit agreement

Parimatch boosts esports presence through Team Spirit agreement

CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking a new six-month agreement with Russian esports organisation, Team Spirit.

Under the new agreement, Parimatch will see their logos displayed across team apparel, while also gaining brand exposure via the Team Spirit social media platform. In addition, the operator will offer their support to the teams across the organisation, including Dota2 and CS:GO.

Stepan Shulga, Head of Esports at Parimatch added: “Our company operates in the key markets in the CIS, so partnering with Team Spirit is a natural fit. The teams include well known players, and we do not doubt the success of the dragon squads in the regional and international arenas.

“We value a systematic approach, competence during negotiations and dedication to eSports. We have already received exceptional support from the organisation’s management, and look forward to a close and productive partnership.”

The operator will have their logos displayed across the players’ apparel, while also featuring across Team Spirit’s social media platforms.

Nikita Chukalin, General Manager of Team Spirit: “Parimatch is undoubtedly the best bookmaker in the CIS market for eSports, and we are proud to work with them.

“When choosing a partner, we always pay special attention to the status of the company and its relationship with our audience.

“We are excited to partner with Parimatch and I am sure that we will have a long and fruitful cooperation. Cheer on Team Spirit with Parimatch!”

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