Sportsbook

The latest sportsbook news for the gambling industry.

Darko Gacov, Singular: Using technological innovation to secure market advantage

SBC News Darko Gacov, Singular: Using technological innovation to secure market advantage

Operators are continuing to find new ways to both keep up with and adapt to a rapidly changing technology landscape, explained Darko Gacov, Founding Partner at Singular Group. But one of the main challenges for suppliers at the minute is developing encaptivating features which give them the edge over others. SBC: In recent years there has been a big focus placed upon …

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Cultural learnings… Paddy Power launches Japan Slam for RWC 2019

SBC News Cultural learnings... Paddy Power launches Japan Slam for RWC 2019

Gearing up for this Friday’s kick-off of the Japan 2019 Rugby World Cup (RWC Japan 2019), Paddy Power has launched its ‘Japan Slam’ social media series. The series sees Paddy Power cast a number of Irish sports stars, such as champion jockey and long-term collaborator Ruby Walsh, former Ireland Rugby international Donncha O’Callaghan and WWE star Sheamus explore Japan as …

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Betgenius evolves BetBuilder adding NFL & NBA provisions

SBC News Betgenius evolves BetBuilder adding NFL & NBA provisions

Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients. The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines. Expanding the product’s range, Betgenius adds the NFL and NBA …

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Partouche makes PasinoBet.fr power play with BetConstruct

SBC News Partouche makes PasinoBet.fr power play with BetConstruct

French heritage casino, leisure and entertainment group Partouche  has returned to the online gambling scene by launching its new digital property PasinoBet.fr in partnership with BetConstruct. Hosting a press conference this week in its resort of La Grande-Motte (province of Languedoc-Roussillon), where PasinoBet.fr operations will be based, Partouche governance showcased its latest brand to media. Partouche, synonymous with operating luxury casinos …

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LV BET appoints Marcin Jablonski as commercial lead

SBC News LV BET appoints Marcin Jablonski as commercial lead

Malta-licensed online betting group LV BET has moved to strengthen its business development capacity confirming the appointment of Marcin Jablonski as Chief Commercial Officer (CCO). A seasoned industry executive in marketing, player acquisition and commercial development Jablonski joins LV BET leadership from Maltese online casino operator Twin Gaming, where he served as Chief Brand Officer and strategy lead for the …

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Bethard Group becomes the latest to join IBIA

SBC News Bethard Group becomes the latest to join IBIA

Bethard Group has become the latest gambling operator to join the recently rebranded International Betting Integrity Association (IBIA) which will see the duo work together to work together to monitor integrity and betting activity. Under the new partnership, Bethard Group’s two sports betting brands Bethard and Fastbet will now feed into the association’s global monitoring and alert system.  Khalid Ali, …

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Graphyte aims for Netflix personalisation by launching ‘Intelligent Layouts’

SBC News Graphyte aims for Netflix personalisation by launching 'Intelligent Layouts’

Betting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios. Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers. In its development, …

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Official data double including women’s first for STATSCORE

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STATSCORE has become the official sports data provider for both Futsal Ekstraklasa and the Women’s PGNiG Superliga. The Poland-based company already held exclusivity over the official data supply for the Men’s PGNiG Superliga, Slovnaft Handball Extraliga and Polska Hokej Liga. The deals dictate that STATSCORE scouts are the only ones legally entitled to enter the indoor venues to gather the …

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SPER: Stronger guidance has helped Swedish players self-regulate on advertising

SBC News SPER: Stronger guidance has helped Swedish players self-regulate on advertising

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …

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GentingBet signs football expert Balague

SBC News GentingBet signs football expert Balague

GentingBet has announced Guillem Balague as the operators newest football Ambassador for the 2019/20 season. The agreement, which will see Balague provide GentingBet customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions, comes after the operator has applied for a gaming license in Spain, as the brand looks to establish itself …

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