Out-of-work football manager, Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …
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Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
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Having spent the last seven years at Playtech, industry veteran Igor Popov has become the new Chief Research and Development Officer (CRDO) at Betinvest. Popov, who earned his first ever pay as a musician in a rock band, has gone on to forge a successful career in gaming through working on successful Playtech projects for the likes of William Hill, …
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Adam Wilson, Co-founder of swipe-to-bet mobile app Bookee, said that his enterprise is in a healthy condition and will return to business once the start-up finds a new platform provider. Bookee has been forced to cease UK operations following the decision by its platform supplier EveryMatrix to terminate its B2C licences for remote betting and casino services. The UK Gambling …
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AFC Wimbledon Manager Wally Downes has been suspended by the League One club after the Football Association (FA) has issued charges for breaching betting rules. Downes, who has managed Wimbledon since 2018, has been charged by the FA for Misconduct under FA Rule E1(b), after it was found that he had placed eight bets on matches taking place between 30 …
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Greek gambling and lottery group OPAP SA has stressed that it is looking into appealing a recent decision made by the Greek Council of State to revoke its online sports betting licence. Judges of Greece’s highest-ranking administrative court upheld an appeal made by Austrian operator Goalbet, who challenged the Hellenic Gaming Commission’s (EEEP) licensing approval of OPAP online sportsbook subsidiary …
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Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s. Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’. Addressing …
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A diverse range of betting stakeholders have advised the Dutch government not to restrict betting markets and instead implement sensible in-play wagering policies, as the Netherlands prepares to launch its regulated online gambling marketplace in 2021. Industry submissions have been made public as the Dutch government concludes its consultation on draft laws intended to govern remote gambling services. Seventeen industry …
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William Hill has announced the fourteen contenders which will make up the long list for its 31st ‘Sports Book of the Year Award’ (SBOTY2019). The award, considered to be the bookmaker’s legacy competition, is regarded as the most prestigious prize in English sports literature. This year’s longlist has been whittled down from 151 submissions and sees acclaimed SBOTY past winners …
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As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …
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