Ladbrokes launches tailored digital platform designed by Playtech

Ladbrokes has announced the launch of its single unifying digital platform, developed by igaming technology provider Playtech.

The platform aims to improve player engagement on Ladbrokes digital inventory by enhancing product layouts,  optimising customer journey and providing faster load times. Ladbrokes management stated that the new platform will be aimed at tailoring to the customers needs and choices. 

Operationally Ladbrokes will benefit from the Playtech single platform by gaining development flexibility and improvement of efficiency on product delivery across all core devices.

Andrew Bagguley, Ladbrokes Managing Director, Digital commented on the platform launch:-

“We’ve developed and now delivered this new desktop platform with a combined team approach and in less than a year we have a very strong, joined up sportsbook proposition which we believe is the quickest and easiest customer experience in the market, across all digital devices.

“Delivering this adaptive experience allows us to empower the customer to engage with our digital product however and wherever they want with no experiential compromises for any channel.

“Customers expect a consistent approach and we’re providing it with a single platform. We’ll be releasing new updates to all our digital sites in sync every few weeks. We are experts in sports betting and want to carry on delivering real value to customers with a series of innovations and continual improvements throughout the summer and into the latter part of the year.”