Intralot Italia gets on air with Betradar’s Live Channel services

Sports betting data and insights supplier Betradar, has confirmed a Live Channel Online partnership with Intralot’s Italian betting division Intralot Italia S.p.A. The broadcast service for Intralot’s online customers will be available with immediate effect.

Betradar’s Live Channel Online is a dedicated betting streaming service for the international bookmaking industry, launched in August 2014. A broad media rights portfolio which currently offers over 5,000 live events per year, with highly betting-relevant content available during the entire day with a focus on off-peak hours.

Intralot Italia will gain for its partnership with Betradar’s Live Channel solutions by accessing  extended Live Odds coverage combined with  Live Data Visualisation enhancing  customer engagement and furthering loyalty on its key verticals.

Lorenzo Caci, Director Sales at Betradar commented on the agreement with  Intralot Italia:

“We are very delighted to have sealed the partnership with Intralot Italia. The integration of our Live Channel Online into their website will strengthen Intralot’s in-play portfolio significantly. In combination with Betradar’s Live Match Tracker that has also been integrated on Intralot’s website, the company is now providing an entertaining, engaging and informative all-in-one betting offering.”