Company governance stated that its strong earnings performance, had been driven by improvements in revenue and operational efficiency. bet-at-home would record a gross revenue increase of 6.9% to €57 million (2014 H1 €53 million).
Targeting a year with no summer major football tournament, bet-at-home management introduced marketing cost saving initiatives which earnt the company €9.4 million in costs. The operator was pleased to announce that it was able to increase betting volumes despite reducing its marketing activity.
bet-at-home management further reported that the company was able to maintain product activity and momentum gained from acquired during last summer’s FIFA World Cup. The operator would record 4.1 million registered customers for its H1 2015 performance.
Following its strong opening to 2015, bet-at-home governance has stated that it is confident of hitting its 2015 financial targets, with governance outlining an EBITDA earnings goal of €25 million.
The operator stated that it looked forward to the start of the European football season, having signed its first football sponsorship with Bundesliga side Hertha Berlin.
bet-at-home AG – Performance Overview H1 2015