Sportsbook

The latest sportsbook news for the gambling industry.

William Hill signs pan-European advertising code

SBC News William Hill signs pan-European advertising code

William Hill has confirmed that it has signed the pan-European code of conduct for responsible advertisement released earlier this week by the European Gaming and Betting Association (EGBA). By joining the initiative, William Hill has committed to the long-term vision set out by the EGBA when it comes to rolling out standards for gambling advertising content in Europe.  The “Code of …

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Flutter begins ‘new era’ by completing merger with Stars Group

SBC News Flutter begins 'new era' by completing merger with Stars Group

A new FTSE100 gambling giant was formed this morning, as Flutter Entertainment Plc confirmed the outright completion of its $11 billion merger with The Stars Group Inc (TSG).   Flutter has completed its six-month merger pursuit of TSG ‘on schedule’, securing all regulatory (Australia, UK and US) and shareholder approvals during the first half of 2020 trading.  Updating its timetable, the …

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Stats Perform locks up ‘Big May’ by adding esports and darts content 

SBC News Stats Perform locks up ‘Big May’ by adding esports and darts content 

Stats Perform has significantly expanded its betting-related content to help bookmaker clients navigate lockdown complexities, facing the global downturn in live sports content.  The sports-tech innovation studio detailed that it will amplify its Watch&Bet service for bookmakers by adding new esports and PDC Darts programming.   Securing a partnership with leading pro-esports organisation BLAST, Watch&Bet will showcase the popular BLAST CS:GO …

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BOS – Swedish channelisation strategy failing to meet casino

SBC News BOS - Swedish channelisation strategy failing to meet casino

Swedish trade association Branschföreningen för Onlinespel (BOS) has published a report revealing that channelisation rates for both online casino and sports betting are tracking significantly below government expectations. Since the market reopened on 1 January 2019, it is estimated that between 80% and 85% of players have been channelled to licensed sports betting sites. This dropped for online casino sites …

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Golden Race boosts African presence with Betway deal

SBC News Golden Race boosts African presence with Betway deal

Golden Race has increased its footprint in the African market after signing a partnership with Headsquare, the exclusive brand licensee for the Betway brand in Africa. As it stands, Golden Race processes 80% of the tickets sold for virtual markets across Africa, where its virtual football leagues are particularly popular. “Betway is a world-class company in the online sports betting …

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EGBA publishes pan-European advertising code of practice

SBC News EGBA publishes pan-European advertising code of practice

The European Gaming and Betting Association (EGBA) has released its first pan-European Code of Conduct for responsible advertising for online gambling, which places a particular emphasis upon protection of minors. The “Code of Conduct on Responsible Advertising for Online Gambling” will ‘complement and strengthen’ regulations already in place. It includes specific measures that focus upon content moderation, minor protection, responsible …

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2 former La Liga players sentenced for match-fixing

SBC News 2 former La Liga players sentenced for match-fixing

In the first successful prosecution for match-fixing in Spain, two former La Liga players have been handed a one-year prison sentence. The two former Real Betis players, Antonio Amaya and Xavier Torres were convicted of fixing two games during the 2013-14 season, while five former Osasuna directors were also convicted. “La Liga is happy, not for the convictions of people, …

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Superbet boosts content muscle with Sportal365

SBC News Superbet boosts content muscle with Sportal365

Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.  The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …

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GVC revises credit facility terms trading on a more positive outlook

Diversified Entain rides out 2020 retail storms

GVC Holdings has moved to restructure terms on its revolving credit facility with existing lenders, allowing for greater flexibility as the FTSE firm navigates global COVID-19 business complexities. Last March, operating on a ‘worst-case scenario’ basis, whereby the global sports calendar would be suspended until August, GVC governance sanctioned access to a £550 million revolving credit facility, with a view …

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