French legacy casino operator Partouche Group (Partouche) has confirmed that it will relaunch its online sports betting services utilising industry technology provider BetConstruct’s white label sportsbook solution.
Confirming the deal, BetConstruct’s development team will provide Partouche a custom made sportsbook solution for the regulated French online betting market.
BetConstruct’s white label provisions will open Partouche betting services to over 30,000 live markets per month, with a further 40,000 pre-match markets serviced, and 140 sports types available to customers.
Founded in 1973 by Isidore Partouche, Partouche Group is considered France’s prestige gambling operator servicing + 40 land-based casinos and 7 luxury hotels.
“We are welcoming this partnership with BetConstruct to attack the French online betting market. This will give us the opportunity to profit from a growing market while limiting our financial risk,” commented Partouche CEO Fabrice Paire.
The BetConstruct partnership will see Partouche renter the French online betting sector, which it serviced in the mid-2000’s under the Partouche-Betting.com brand.
“France presents a very interesting opportunity for us and joining forces with the Partouche Group as our partner is making our entrance to this market even more exciting,” said BetConstruct CEO Vahe Baloulian.