Nearly two years in development and having taken up significant corporate funding, Frankfurt Xetra-listed bookmaker mybet Holdings has announced the upcoming full launch of its in-house developed IT platform.
Updating investors, mybet CEO Markus Peuler detailed that the platform would be ‘put into full operation on 21 March’, making it the biggest infrastructure release in mybet’s corporate history.
Following a poor full-year 2016 in which mybet governance had to reduce its corporate revenue forecasts and earnings due to a significant decline in player activity, much pressure has been placed on the delivery of the new platform.
Throughout 2016, mybet governance had detailed that the delivery of its new platform would help the operator compete within its core European markets.
Detailing platform insights, mybet governance stated that the new technology would allow for better convergence of its sportsbook and casino verticals. The platform will be further supported by a new responsive design allowing easier access from mobile devices.
Further technical features include a clear search function, a freely adjustable favourites menu and a newly structured bet slip facilitating the navigation through the enhanced mybet offering. mybet development has also improved user journey and interaction features on as player registration and depositing segments.
Commenting on the upcoming platform release, Markus Peuler CEO of mybet holdings stated;
“The new hard- and software forms the base for a future-proof product offering of mybet. In terms of scope and presentation of the offering our product platform is now absolutely competitive. In addition, the data generated during the introduction phase already show clear improvements in the performance of technical parameters as well as from an economic perspective. We will make every effort to substantiate these promising signals with measurable results in our daily business from 21 March 2017 onwards”