Beehive expands services into Romania with BaumBet partnership

Industry data-led customer retention marketing (CRM) specialist Beehive will expand its services within the regulated Romanian online gambling sector, by agreeing a partnership with BaumBet, one of Romania’s largest retail betting operators.

BaumBet who recently launched its online betting portal, has installed Beehive’s CRM platform allowing for data-led optimization of its player targeting and messaging.

 Octavian Manu, CEO at Baum Online, backed Beehive as marketing partner stating “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

“Beehive’s innovative marketing platform enables us to drill down into our database in ways we hadn’t thought possible, and communicate with our players across the channels.

“The team at Beehive has been extremely supportive and we look forward to building a long and fruitful relationship together.”

CRM specialist Beehive continues its industry momentum of gaining new client wins. In 2016 the company announced CRM lead partnerships with StanleyBet and Ladbrokes UK. Furthermore, Beehive entered 2017 strongly, being confirmed as group marketing partner for FTSE-listed GVC Holdings brands (Bwin, Party Gaming, Sportingbet).

Adi Dagan, founder and CEO of Beehive, commented on his firms new partnership  “We are thrilled to increase our presence in the Romanian market with this major agreement with BaumBet.”

“Beehive’s data-driven platform has rapidly grown over the past year, empowering its users by placing industry-leading tools in the palm of their hands. I’m excited to partner with the BaumBet team and nurture a fruitful relationship with them over the coming years.”

“Following on from another successful ICE, this deal underlines Beehive’s commitment to continue to expand into new territories.”

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