SBC News Voice of the Sports Betting Industry
Ahead of this week’s Vienna International Gaming Expo 2017 (VIGE – 20-22 March) BtoBet CEO Kostandina Zafirovska has stated that true industry omni-channel innovation will be driven by new Artificial Intelligence (AI) capabilities.
This year, Malta-based industry platform and software provider BtoBet has challenged industry standards and perspectives with regards to innovation and new technologies.
Last February, the firm presented the industry’s first ever ‘augmented reality’ mobile CRM tool at the ICE 2017 conference. In its development BtoBet has stated that the firm is concentrated on delivering technology output which will deeply impact the industry’s current value chain and ‘stagnant’ processes.
Highlighting innovation and new technology impacts, Zafirovska will be speaking at VIGE day 2 on AI capabilities presenting “Foresighted A.I.to innovate the Omnichannel journey” at the Expo’s panel area.
Backing its supportive stance of AI capabilities, BtoBet’s commercial and development teams will be displaying the firm’s latest omni-channel platform at the event, demonstrating to delegates live capabilities and functions.
Zafirovska commented on AI’s potential industry changing capabilities: “Artificial Intelligence will run the evolution of physical bet-shops into intelligent shops via a single back end, integrating web and physical stores by giving the opportunity to better understand players and provide bettors with the best gaming experience, whether that is mobile, online desktop or retail.”
