Sport

Southampton FC, in partnership with Sport Republic and Yolo Group, has launched ‘The Future of Football’ challenge to find and accelerate the next group of sportstech disruptors.  A first-of-kind accelerator competition hosted by a Premier League football club, The Saints will welcome all “early-stage sportstech to test their solutions to innovate football and create new experiences”. Led by Yolo Group …

The World Snooker Tour (WST) has seen another two suspensions as the investigation into allegations of manipulating outcomes of matches for betting purposes continues. Zhao Xintong and Zhang Jiankang both can no longer attend or compete at the competition, a decision made by WPBSA Chairman Jason Ferguson. The Chinese professionals see the decision with immediate effect. Xintong is ranked ninth …

The 2022 FIFA World Cup saw a dramatic decrease in the number of betting adverts shown on ITV, according to the Betting and Gaming Council (BGC). In an update issued after the tournament, the UK’s betting trade association and standards body outlined that the number of ads fell by 34% from 167 in the 2018 World Cup to 110 in …

Uruguayan racecourse Hipodromo Nacional de Maroñas has added a sponsorship caveat to its long-running partnership with SIS (Sports Information Services). The Milton Keynes-based firm’s Americas-focused SIS Content Services division will now serve as the naming sponsor of the Gran Premio José Pedro Ramírez, taking place at the Montevideo racetrack on 6 January. Also included are the Gran Premio General Artigas …

The British racing scene, and by extension the country’s bookmakers, were stunned into silence by the news that iconic jockey Frankie Dettori will retire from the saddle in 2023. As British betslips look set to lose a familiar face after nearly 40 years on the racecourses, how important has the Italian maestro been for both racing and wagering, and who …

With the huge upsurge of the Metaverse and Web3 in 2022, the emerging space is creating unparalleled opportunities for the sports and betting industry particularly in terms of engagement. Max Proctor, Managing Director at Doppelgänger, spoke to SBC News about his experiences of implementing these strategies to put fans quite literally ‘at the heart of the action’, and how gambling …

William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons. The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium. “We’re thrilled to be teaming up with Aston Villa and to be delivering our …

Following a series of horse racing deals signed this year, SIS (Sports Information Services) has partnered with South African rights holder 4Racing. From 1 January 2023 the Milton Keynes-based 24/7 live betting services provider will distribute South African racing content to UK and Irish audiences via the deal. 4Racing has enabled SIS to collect and deliver racing content from Durbanville, …

William Hill has continued its collaboration with betting and gaming publisher Checkd Media, which will produce a weekly horse racing programme for the operator.   Focused on National Hunt racing, The Inside Track is ‘geared towards’ the 2023 Cheltenham Festival, and will be distributed across Checkd Media brand The Winners Enclosure social channels, including latest news and views about the …

The British Horseracing Authority (BHA) has extended the Chairmanship of Joe Saumarez Smith until 31 May 2025. This will represent a full three-year term for Saumarez Smith, who replaced Annamarie Phelps in June 2022 on the basis that he would serve as Chair until November 2023. However, the extension of his contract was recommended by the BHA’s nominations committee, and …