SBC News Voice of the Sports Betting Industry
XB Net has signed a distribution agreement with Betindiaraces.com, covering Australian and US horse racing content for the Indian market.
The company will distribute live pictures and pool wagering services from Australian and North American racetracks to Beetindiaraces – powered by Sportswin Software – through the deal, which was licensed via the Royal Calcutta Turf Club.
Australian racing covered by XB Net’s data and streaming services includes 700 meetings annually from Melbourne Racing Club (MRC) member venues such as Caulfield, Moonee Valley and Flemington.
Simon Fraser, Senior Vice President of International at XB Net, remarked: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.
“It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”
Moving forward, XB Net aims to incorporate additional US content under new racing rights, including the Pegasus World Cup, two legs of the Triple Crown and the Breeders’ Cup World Championships.
The agreement marks XB Net’s second India-focused horse racing content deal this year, following on from a collaboration announced in March with tech firm NorthAlley, also covering live picture delivery and pool wagering services.
“XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process,” remarked Sharath Narayana, Co-Founder at Sportswin Software.
“Australian racing, above all, appears to fit effortlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes.
“Now that we’ve added U.S. racing rights too for our players, we can’t wait to see how these products continue to perform over a packed summer of racing highlights.
“Early turnover has already witnessed significant spikes around the Triple Crown events of the Preakness and June’s Belmont Stakes. It’s a very encouraging start to our partnership.”
