Sport

News about sports business

Tabcorp continues Racing ATA legacy sponsorship

SBC News Tabcorp continues Racing ATA legacy sponsorship

Australian gambling operator Tabcorp will continue its legacy sponsorship of the Australian Trainers Association (ATA) for a further 12-months. Updating the media, Tabcorp marketing detailed that it would continue to act as the ATA’s ‘official wagering partner’, a position it has maintained since 2014. Renewing sponsorship terms for a further 12-months, the ATA detailed that it would work with Tabcorp …

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Fonbet lauds link with “strongest football League in the world”

SBC News Fonbet lauds link with “strongest football League in the world”

Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …

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European TV & Sports rocked by Comcast £30 billion takeover of Sky

SBC News European TV & Sports rocked by Comcast £30 billion takeover of Sky

The landscape of European media and sports is set to be disrupted, as this weekend US telecoms and entertainment giant Comcast won the blind-bid to take majority control of Sky Plc. Tabling a £29.7 billion offer at £17.29 per share, Comcast won the blind auction for Sky hosted by the UK Takeover Panel, completing European Media’s biggest ever acquisition. Led …

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Tempobet renews Barça and Real advertising deal

SBC News Tempobet renews Barça and Real advertising deal

Tempobet has renewed its agreement to advertise at both Real Madrid and Barcelona away league fixtures throughout the 2018-19 season. The agreement will see the operator feature on the pitch-side LED boards on television broadcasts outside Spain, throughout Europe and Latin America. Their branding will be displayed in-game during 34 fixtures, excluding both El Clásico fixtures between the two and …

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Football aficionado Balague takes up role with Football Index

SBC News Football aficionado Balague takes up role with Football Index

High-profile football pundit, author and journalist Guillem Balague has joined Football Index as a brand ambassador for the football trading platform. Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players. It is hoped that Football Index’s collaboration with Balague will …

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Big on Boxing MansionBet backs ‘Ultimate Boxxer II’.

SBC News Big on Boxing MansionBet backs 'Ultimate Boxxer II’.

Gibraltar-based online bookmaker MansionBet continues to expand its presence within the sport of boxing, confirming that it will act as headline sponsor of ‘Ultimate Boxxer II’.   Developed by combat sports agency PBE Manchester, ‘Ultimate Boxxer II’ sees eight of the highest rated UK light-heavyweight talents compete in a knockout tournament hosted at London’s O2 Indigo Arena (2 November). The …

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Squash PSA seeks to widen appeal through FeedConstruct’s – Friendship Platform

SBC News Squash PSA seeks to widen appeal through FeedConstruct's - Friendship Platform

Gambling technology and systems provider BetConstruct has announced the first partnership for its new sports data-feed solution ‘FeedConstruct’, integrating the video content of the Professional Squash Association – PSA. Updating the market, BetConstruct has agreed to deliver PSA Tour and PSA World Challenger Tour live video content across its new ‘FeedConstruct – Friendship Platform’ on a client pay-to-view basis. The …

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SIS launches global 24/7 Live Betting Channels

SBC News SIS launches global 24/7 Live Betting Channels

Racing content and data provider SIS (Sports Information Services) has moved to expand its partner broadcast capabilities launching its ‘24/7 Live Betting Channels’. The 24/7 Live Betting Channels service provides a range of content for online and retail, tailored to operator needs around the world. SIS Content includes live horse and greyhound fixtures, virtual horse and greyhound racing, and numbers …

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Perform picks Amsterdam as DAZN’s innovation home

SBC News Perform picks Amsterdam as DAZN's innovation home

Global sports data, content and media rights distributor Perform Group has disclosed that it will launch a special purpose ‘Amsterdam Development Centre’ for its DAZN sports streaming service. Launched in 2016, DAZN seeks to disrupt and revolutionise modern sports viewership and content engagement, delivering a tailored OTT streaming service to multiple international broadcast markets. Updating the media, Perform Group details …

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