Sport

Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

British horseracing is to see the evolution of its officiating model from 2019, designed to raise the bar on the sports regulation, in addition to how it handles issues of integrity, safety, welfare and the management of risk on the racecourse. Coming as the result of an extensive consultation process, the new raceday regulatory system was born on the belief …

The Hong Kong Jockey Club (HKJC) has announced the official opening of its Conghua Racecourse, which it hails as a new era for horse racing, whilst celebrating the close relations between Hong Kong and Guandong. Situated in the Conghua District of Guangzhou, in the Guangdong Province of south-eastern China, Conghua Racecourse provides the mainland with its first “world-class racecourse and …

Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …