Bulgarian sportsbook Efbet is investing BGN25m a year into Bulgarian sports according to one of the founders of the company Tsvetomir Naydenov. The sportsbook currently sponsors CSKA 1948 of the Bulgarian second division whilst also sponsoring a host of top flight Bulgarian teams and the country’s First Professional Football League. As well as being greatly involved within Bulgaria’s football competition, efbet …
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Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has been announced as co-developer of Argentine Superliga football club Rosario Central’s matchday mobile app. Issuing a club statement, Rosario Central management confirms that it has reached a ‘commercial alliance’ with Sportsbet.io, which will see the crypto bookmaker work with app developer Eclectica Ltd, developing an engaging free matchday app for Rosario fans. Once developed, …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at Atletico Madrid’s revenue increase, Manchester United’s upcoming court battle and says farewell to the French Coup de la Ligue. LFC fails in trademarking pursuit Liverpool FC has lost its controversial attempt to trademark the …
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Football media platform Onefootball has deepened its partnership with Sportradar by appointing the sports data intelligence firm to develop its OTT proposition. Berlin-headquartered Onefootball seeks to expand its football content capacity showcasing ‘premium football rights’ across its digital platforms via PPV modules delivered by Sportradar. Covering over 100 international leagues comprehensively, Onefootball operates the world’s most popular football app, which last …
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Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
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UEFA has confirmed that it will establish a third European club competition ‘The UEFA Europa Conference League – UECL’, beginning in 2021. President Aleksander Ceferin confirmed the development of the UECL at UEFA’s executive committee meeting in Nyon (Switzerland), detailing that the competition would allow for ‘more clubs to participate and benefit’ from European football formats. At present details remain …
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As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …
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The British Horseracing Authority (BHA) has confirmed that Shaun Parker – Chief Stipendiary Steward for the National Horseracing Authority of South Africa based in Durban – has been appointed as its new Head of Stewarding. The appointment, which follows on from a lengthy, extensive global recruitment process, will see Parker take responsibility for the management of the BHA’s stewarding team, …
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GentingBet has announced Guillem Balague as the operators newest football Ambassador for the 2019/20 season. The agreement, which will see Balague provide GentingBet customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions, comes after the operator has applied for a gaming license in Spain, as the brand looks to establish itself …
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Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent. Founded in Costa Rica in 1985, BetCris is …
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