Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador.
Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent.
Founded in Costa Rica in 1985, BetCris is considered one of South America’s heritage sportsbook, maintaining an established online and retail presence across Peru, Honduras, Panama, El Salvador, Ecuador and Nicaragua.
Updating the media, BetCris Chief Executive JD Duarte underlines the significance of the betting group partnering with Ronaldinho, one of South America’s most popular and beloved sporting stars.
“We are very excited to be able to work with Ronaldinho, one of the best of all time! No matter how old you are or where you live, everyone smiles when they see him. We want people to have the same reaction when they think of Betcris.” JD Duarte details
In the coming months, BetCris marketing will announce new social media campaigns featuring Ronaldinho, an athlete who the bookmaker states maintains a 100 million-strong global audience.