South American legacy sportsbook Betcris and the Campeonato Brasileiro Série A (Brazilian Championship A Series) football league have signed a multi-year sponsorship agreement this week. The deal is expected to run until the end of the 2023 season. During the first year, Betcris will advertise its gaming services on all 361 series games, of which 76 will be aired on national broadcaster Globo TV’s free-to-air network. …
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BHA postpones UK racing until the end of April
Issuing a statement, the British Horseracing Authority (BHA) has confirmed that all British horseracing will be suspended until the end of April. The BHA stated that after taking into account the government’s recent advice regarding the growing coronavirus (COVID-19) pandemic, the only option was to suspend all racing in order to ensure that safety measures are secured. Nick Rust, Chief …
Read More »IMG Arena secures European volleyball betting data deal
Sports betting service IMG ARENA has announced a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (CEV). The deal, which covers volleyball, beach volleyball and snow volleyball, allows sports betting operators to access the content across all CEV organised events such as EuroVolley and the Volleyball Champions League. Freddie Longe, Executive Vice President …
Read More »COVID-19: How the virus is impacting sports events across the globe
As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe. Football Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …
Read More »Sportradar brings live in-race betting markets to F1’s tracks
Sports data and content supplier Sportradar has strengthened its Formula 1 offering with the introduction of live in-race betting markets, which will make pre-race and in-race markets available to operators. As F1’s official exclusive data provider, Sportradar will roll out the new markets at Melbourne this weekend. The deal includes live data being taken directly from the track on a …
Read More »Digitain brings table football to the betting landscape
Platform provider Digitain has revealed that it has gained exclusive betting rights with the Table Football Federation of Armenia to provide real-time odds in a series of table football tournaments, making the agreement the first of its kind for the sport. The competition, which is being trialed by Digitain, will feature a total of 400 matches during the week-long process, …
Read More »Rohini Sardana: Betting needs to find its Z appeal
Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
Read More »Betfair debuts ‘Racing Post Live’ for Cheltenham 2020
Seeking to deliver the best Cheltenham 2020 insights and engagement for punters, next week the Betfair Exchange will broadcast ‘Racing Post Live’ across all its digital platforms. Racing Post Live is a new interactive show developed by the rebranded Spotlight Sports Group, covering all major horseracing festivals throughout the calendar year. Hosted exclusively on the Betfair platforms, the show will see …
Read More »mybet returns with Deutsche Eishockey play-off sponsorship
Resurrected DACH region online bookmaker mybet has secured its first major sports sponsorship after becoming a ‘digital partner’ of Deutsche Eishockey Liga (DEL) – Germany’s top tier of professional ice hockey. The sponsorship has been revealed as the Deutsche Eishockey reaches its play-off knockout phase, in which mybet will have prominent coverage across the league’s digital platforms and social media profiles. …
Read More »The Tote, Jockey Club Racecourses and Britbet launch ‘Tote Guarantee’
The UK Tote Group, Jockey Club Racecourses and Britbet have agreed that the new ‘Tote Guarantee’ will be made available to punters at next week’s Cheltenham Festival. The Tote Guarantee will ensure that The Tote will at least match the industry Starting Price (SP), with the chance to exceed the SP if the pool price is bigger on all win …
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