South America

South American News

Dafabet links with Santos FC to bolster LatAm marketing

SBC News Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

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Funanga: How cash can help operators navigate payment challenges in Latin America

Funanga: How cash can help operators navigate LatAm payment challenges

Emerging markets are always high on the agenda for iGaming operators writes Jens Bader, CEO of CashtoCode, however some regions such as Latin America (LatAm) can prove tricky – which is why cash can help relieve some of the regulatory headaches when entering new regions. At any given moment, iGaming operators are exploring the opportunities they present or trying to …

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SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere.  Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City.  Coverage will be made available to SIS customers across the world via its …

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EveryMatrix appoints Cnattingius to lead LatAm strategy

SBC News EveryMatrix appoints Cnattingius to lead LatAm strategy

EveryMatrix has appointed Staffan Cnattingius as its new Director of Business Development for Latin American (LatAm) markets, overseeing the firm’s strategy for commercial expansion in the region. Cnattingius has two decades of experience in the betting and gaming industry, having served in managerial roles at Play’n GO, Copacabana Gaming and QTech. Additionally, he holds a considerable understanding of the LatAm …

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Betsson invests in JDP Tech to cater for LatAm venture requirements

SBC News Betsson invests in JDP Tech to cater for LatAm venture requirements

Betsson AB has agreed to invest €8.8 million in JDP Tech Ltd, a specialist payment processing firm for South American market transactions. The deal, undertaken through Betsson’s venture investment subsidiary Perch AB, will see the Stockholm-listed online gambling group acquire a 50% stake in JDP Tech. “This allows Betsson to secure customer payment flows for the continued expansion in Latin …

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SBC appoints Bob McFarland as SVP Sales & Commercial – Americas

Bob McFarland

SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob McFarland for the role of Senior Vice President Sales & Commercial – Americas.  McFarland brings to SBC over 20 years of international events sales experience and most recently was Event Vice President and Sales Director at …

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Betsson gains a Big Bola kick-start to its Mexico ambitions

SBC News Betsson gains a Big Bola kick-start to its Mexico ambitions

Betsson AB continues its South American expansion agreeing to form a strategic joint-venture with Mexico’s Big Bola Casinos. The Stockholm-listed online gambling group has announced that Big Bola, one of Mexico’s fourteen federally approved SEGOB gambling operators, will carry its new ‘Betsson Mexico’ sports betting and igaming brand. Big Bola is recognised as one of Mexico’s leading gambling groups, operating …

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Betsson backs Chile’s La Roja 2022 World Cup campaign

SBC News Betsson backs Chile’s La Roja 2022 World Cup campaign

Betsson has become the first official betting partner of ‘La Roja’ – the Chilean national football team aiming to qualify for the FIFA World Cup Qatar 2022. Securing an agreement with the Federacion de Futbol de Chile (FFC) until December 2022, the Betsson brand joins Nike, Coca Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja.  …

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