SBC News Voice of the Sports Betting Industry
Spanish bookmaker Sportium has confirmed that it will enter Panama’s sports betting marketplace in 2020, and plans to launch 20 new betting points across the nation.
Accompanied by Panama’s most famous sporting son, boxing legend Roberto ‘Hands of Stone’ Duran, last week Sportium leadership held a conference in Panama City’s Majestic Casino – a property which will serve as one of the Spanish firm’s Panamanian betting partners.
Speaking to national media, Sportium CEO Alberto Eljarrat and International Business lead Sheila Rodriguez disclosed that Sportium will launch its initial market profile in Panama City, in which it plans to open an initial seven betting points across Majestic and Fantastic casino properties.
Starting in Panama City, the Spanish outfit will then expand across the nation’s provinces of Chitre, Colon, Santiago and Aguadulce with the aim of building Panama’s most comprehensive sports betting network.
Underlining Sportium’s new market ambitions, Eljarrat detailed that the Spanish bookmaker had an established operational presence as the flagship property of Spanish gambling conglomerate Grupo Cirsa, which operates an established portfolio of arcade and bingo properties within Panama City.
Sportium’s Panamanian expansion will be led by Pablo Sanz as Country Manager, who told media: “We have 50 employees in Panama, who are going to add another hundred with the expansion, apart from indirect jobs, that will be generated from our activity.”
