Playtech leads ‘omni upgrade’ of Wplay Colombia

Julio César Tamayo – Wplay

Playtech Plc has detailed further information on its ‘long-term’ technology agreement with Aquila Global, operator of ‘Wplay Colombia’, which was confirmed this morning in the FTSE250 firm’s latest trading update.

Servicing Aquila Global, Playtech will act as ‘strategic technology lead’ integrating its omni-channel systems and further marketing services for the flagship Wplay property.

Wplay operates Colombia’s biggest retail betting network maintaining more than 7,000 points of sale. Based in Medellin, Wplay was the first Colombian gambling entity to be issued an online gambling licence by regulator Coljuegos in June 2017.

Moving forward, Playtech will develop Wplay’s omni-channel capacity by migrating its retail and digital systems to its IMS player management platform, enabling the Colombian outfit to leverage its retail footprint and drive online growth.

Branding the partnership as a major development, Julio César Tamayo, President of Wplay, said: “In addition to strengthening Wplay’s leadership in Colombia this agreement will deliver the technology and expertise required to take the market in Colombia to the next level. Playtech has the track record and necessary scale to deliver industry leading software, marketing and responsible gambling tools to the number one brand in Colombia.”

In addition, Playtech will act as lead software provider for Wplay day-to-day operations, enhancing the Colombian gambling group’s marketing, customer retention and compliance provisions.

Mor Weizer – Playtech

Playtech Group CEO Mor Weizer said: “I am delighted and excited to announce this strategic partnership with Wplay. The strength and quality of the Wplay brand combined with Playtech’s 20 years of technology leadership in the industry will see us drive the online growth of the market in Colombia.

“As outlined at the interim results, our pipeline of new licensees is strong across all segments of our core B2B offering. This agreement demonstrates the execution of our strategy to continue to deliver structured agreements with the leading brands in the most attractive markets globally.

“Latin America remains a key market for us and with this long-term partnership with Wplay we have added another important strategic partner in the region.”

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