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Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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GamCare addresses barriers to treatment for female gamblers

SBC News GamCare addresses barriers to treatment for female gamblers

The perceived stigma that problem gambling is a ‘male issue’ has been considered a key factor in the reluctance to access support services for female gamblers, a GamCare report has found. The report, produced by GamCare’s Women’s Programme, aims to deliver outreach, education and awareness on the subject. The Women’s Programme, according to the support and treatment provider, aims to …

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SBC Awards 2020 shortlists highlight major industry accomplishments

SBC Awards 2020 Shortlists Announcement

International operators like Betsson Group, LeoVegas and Kaizen Gaming lead the way in the race for the SBC Awards 2020, with multiple nominations on the shortlists unveiled today.  Also in the running for picking up an iconic SBC Awards trophy are key suppliers and affiliates such as Sportradar, SG Digital, Oddschecker, Golden Race, Catena Media, BetConstruct, and Gambling.com Group. With …

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David Clifton, Licensing Expert: Tight deadline to comply with new High Value Customer requirements

SBC News David Clifton, Licensing Expert: Tight deadline to comply with new High Value Customer requirements

Let’s start with some context… It is more than six years now since the Gambling Commission flagged up concerns about the insulation of high-value “VIP customers” from the social responsibility obligations and practices applying elsewhere in gambling operators’ businesses. This was accompanied by a series of regulatory failings where operators had appeared reluctant to interact with commercially valuable customers on …

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Neil McArthur: Finance industry has a key role to play in player protection

SBC News Neil McArthur: Finance industry has a key role to play in player protection

Neil McArthur, the chief executive of the UK Gambling Commission (UKGC), has urged the UK finance industry to join a ‘multi-sector collaborative approach’ to tackle gambling-related harms, stating that ‘there is always more that can be done’ to protect vulnerable customers. Building on the previous efforts to ban gambling with credit cards, the UKGC CEO addressed the ‘important role’ that …

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Betting on Sports Europe – Digital unveils high-level speaker line-up

Betting on Sports Europe - Digital

The Betting on Sports Europe – Digital conference and exhibition will feature one of the highest level speaker line-ups the industry has seen, with senior executives and specialists from Betsson, Danske Spil, FIFA, GVC, Kaizen Gaming, Kindred Group, Pinnacle, and Superbet among those set to take part. The agenda for the event on 21 – 22 October tackles head on …

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Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

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