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Robert Andersson (pictured) is the CEO for Acroud, a leading company for iGaming lead generation. He spoke to SBC about how its poker heritage sets it apart from other affiliates, as well as putting more focus on sports betting, opportunities afoot in the US and how operators must move away from the ‘easy’ bonus led approach. SBC: Can you just …

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

The perceived stigma that problem gambling is a ‘male issue’ has been considered a key factor in the reluctance to access support services for female gamblers, a GamCare report has found. The report, produced by GamCare’s Women’s Programme, aims to deliver outreach, education and awareness on the subject. The Women’s Programme, according to the support and treatment provider, aims to …

In part two of a series on gambling harm, Paul Dent (pictured) – Gambling Therapy Manager at Gordon Moody Association (GMA) – takes a look at why certain groups within society may be more reluctant to reach out for help in tackling their problem gambling habits and how GMA will be supporting women, LGBT and the BAME communities. There is …

International operators like Betsson Group, LeoVegas and Kaizen Gaming lead the way in the race for the SBC Awards 2020, with multiple nominations on the shortlists unveiled today.  Also in the running for picking up an iconic SBC Awards trophy are key suppliers and affiliates such as Sportradar, SG Digital, Oddschecker, Golden Race, Catena Media, BetConstruct, and Gambling.com Group. With …

Let’s start with some context… It is more than six years now since the Gambling Commission flagged up concerns about the insulation of high-value “VIP customers” from the social responsibility obligations and practices applying elsewhere in gambling operators’ businesses. This was accompanied by a series of regulatory failings where operators had appeared reluctant to interact with commercially valuable customers on …

Neil McArthur, the chief executive of the UK Gambling Commission (UKGC), has urged the UK finance industry to join a ‘multi-sector collaborative approach’ to tackle gambling-related harms, stating that ‘there is always more that can be done’ to protect vulnerable customers. Building on the previous efforts to ban gambling with credit cards, the UKGC CEO addressed the ‘important role’ that …

The Betting on Sports Europe – Digital conference and exhibition will feature one of the highest level speaker line-ups the industry has seen, with senior executives and specialists from Betsson, Danske Spil, FIFA, GVC, Kaizen Gaming, Kindred Group, Pinnacle, and Superbet among those set to take part. The agenda for the event on 21 – 22 October tackles head on …