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Dorothy Creaven – Element Wave – Brazil 2014 focusing & valuing player engagement

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

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bettingexpert lines up high quality World Cup content

bettingexpert.com, one of Europe’s largest media portals for sports betting and igaming enthusiasts, will provide expert insights from several leading European football journalists in celebration of the greatest event of the football calendar. The stellar line up of award winning football journalists, who will contribute exclusive content and commentary to the bettingexpert blog, include: Jonathan Wilson – European football correspondent …

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Barry Martin – Bringing 666Bet to life

Team SBC caught up with Barry Martin, CEO of 666Bet.com, the former founder of London’s first ever live poker club – the Gutshot Poker Club, Barry Martin is not afraid of facing new challenges, fresh from launching 666bet’s  offer of 1966/1 on England winning the World Cup, Barry talks to SBC about his future hopes for the 666Bet brand and its operations. …

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Julia Logan – IrishWonder – Understanding SPAM

Spam and blackhat marketing tactics and strategies have garnered  a bad reputation, but where do they stand in today’s igaming marketing arc and why are these practices  misunderstood? Team SBC caught up with IrishWonder  and 90 Digital’s SEO and Marketing scientist Julia Logan to discuss black  marketing practices and their effects and impacts on igaming operators. Julia Logan a.k.a. IrishWonder …

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Ian Wright Rufus – creating retail betting anthropology

Ian Wright Managing Director of Rufus Retail Anthropology, is a designer with more than 30 years experience in  creating optimised retail commerce stores.  Wright has helped some of the UK biggest retail giants improve there in-store design and layout, with a view to improve customer experience and increase sales Having spoken at the recent SBC Betting on Football Conference at …

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David Clifton: We are entering the “Time of the Nanny State”

David Clifton, director at licensing and gambling consultancy Clifton Davies, discusses an issue he recently debated at a seminar in Westminster – that the  government is not consistent when it regulates gambling and that it is also needlessly overbearing. Let me start with a statement of the obvious: the fundamental objective behind the regulation or prohibition of any human activity …

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Marc Etches: spreading the reach of responsible gambling

Marc Etches, Chief Executive of the Responsible Gambling Trust, the UK’s leading charity aimed at minimising gaming related harm, discusses the range of services open to problem gamblers and how the industry can ensure that the enjoyment of the majority does not overtake the wellbeing of the minority. World Cup challenge Next month’s football World Cup in Brazil is being …

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Social games to reach US$7bn revenues by 2015

The global industry body representing social games companies with over 300 million players, the International Social Games Association (ISGA), has released research by Harvest Strategy into the evolution, use and impact of social games. The report undertakes both a review of existing academic literature and data surrounding social games as well as a survey of consumer behaviour and perceptions across …

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Betfair adds punch to Froch v Groves

Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …

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90Digital & Linkdex – iGaming Strategy and Search Videos

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

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