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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

When considering what makes a ‘typical bettor’, many often imagine a male aged between 18-35, but – according to Slotegrator – “there’s more and more reason to consider female gamblers and those in other age brackets as well”. A new guide published by the iGaming software provider highlighted the importance of operators having an in-depth knowledge of their customers – …

It’s human nature to err towards trying again, as opposed to trying different. It’s tempting to think that retail will return to normal if we just simply “try hard enough” to provide a necessary sense of safety, all the while not materially changing much else. This, to me, fails to take stock of what the pandemic really did – what …

In the early days of iGaming, a handful of platform providers held sway, dominating the market and limiting the choice of operators. However, a new breed of supplier has now emerged and is offering valid alternatives, particularly in emerging markets.  With that in mind, as regulation is passed for more of these new markets around the world, are operators still …

Nikos Konstakis (pictured), VP Sportsbook at SG Digital, explains why the sports betting industry is well positioned for growth in the months ahead and how content will drive the user experience to new heights. As we enter a huge year for the betting industry with major sporting events providing real growth opportunities for operators, there is finally cause for optimism …

Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …