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WATCH: ‘FSB Meets…’ Rasmus Sojmark and his vision for SBC

WATCH: 'FSB Meets...' Rasmus Sojmark's vision for SBC

Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …

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SBC Webinars and Sportradar present Bridging the Gap Between Formula 1 and Live Betting

Sportradar Formula 1 webinar

The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators.  This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …

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Coexistence of physical and digital: NSoft reflects on betting business in 2020

NSoft

Ivan Rozić (pictured), SVP of Global Sales and Business Development at NSoft, reflects on the lessons learned during 2020, before predicting a more successful coexistence for online and land-based betting when retail is back to full strength. In November 1956, Isaac Asimov published a science fiction short story called “The Last Question” which beautifully describes an overlapping relationship between physical …

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Alex Kornilov, Betegy: The future of marketing is automated

Betegy

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

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Young and male — is the iGaming player stereotype true?

Young and male — is the iGaming player stereotype true?

When considering what makes a ‘typical bettor’, many often imagine a male aged between 18-35, but – according to Slotegrator – “there’s more and more reason to consider female gamblers and those in other age brackets as well”. A new guide published by the iGaming software provider highlighted the importance of operators having an in-depth knowledge of their customers – …

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‘Bricks, Clicks, and Mobile Wallets’: OKTO CEO Filippos Antonopoulos on the future for retail

OKTO

It’s human nature to err towards trying again, as opposed to trying different. It’s tempting to think that retail will return to normal if we just simply “try hard enough” to provide a necessary sense of safety, all the while not materially changing much else. This, to me, fails to take stock of what the pandemic really did – what …

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George Shamugia: A holistic value chain is the way forward for sports betting operations

George Shamugia: A holistic value chain is the way forward for sports betting operations

With the pandemic continuing to disrupt the retail betting sector across the world, the possibility of things returning to ‘normal’ in 2021 might still appear to be a distant hope. But according to George Shamugia (pictured below), CEO of Singular, this presents new opportunities for operators to make the shift towards online betting. Speaking to SBC, Shamugia looks at why, …

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BtoBet report highlights potential for iGaming industry in Poland

Poland

Poland has the potential to become one of the most relevant markets in Europe, found the latest industry report from BtoBet, as the iGaming and sportsbook platform provider conducts an in-depth analysis into what has characterised the country’s recent growth. The  ‘Poland Betting Focus‘ report provides detailed insights on: Betting psychographics Market characteristics The exponential growth of esports Legislative overview …

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Horses for courses: Should operators pick their platform provider on a case-by-case basis?

platform

In the early days of iGaming, a handful of platform providers held sway, dominating the market and limiting the choice of operators. However, a new breed of supplier has now emerged and is offering valid alternatives, particularly in emerging markets.  With that in mind, as regulation is passed for more of these new markets around the world, are operators still …

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Content and speed key to sports betting growth in 2021

content

Nikos Konstakis (pictured), VP Sportsbook at SG Digital, explains why the sports betting industry is well positioned for growth in the months ahead and how content will drive the user experience to new heights. As we enter a huge year for the betting industry with major sporting events providing real growth opportunities for operators, there is finally cause for optimism …

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