Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …
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As I write this, the last week has seen a huge amount of information emanating from the Gambling Commission. We have seen it publish a short online survey, seemingly aimed at the general public, urging them to have their say on how gambling companies interact with their customers, with a particular focus on affordability. It runs until 9 February, the …
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With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …
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In this week’s Inside Edge analysis, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – take a look at this weekend’s jam-packed sports schedule, with the Super Bowl LV set to be the biggest sports betting event of the year. After quite a sombre January, the sporting world brings us the most entertaining weekend of …
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A report commissioned by the Betting and Gaming Council (BGC), with the support of William Hill and Entain Plc, has provided evidence of black market threats to the UK’s gambling industry. The BGC commissioned ‘Big 4’ auditor PWC to undertake the ‘evidence-backed primary research’ on black market threats to the UK gambling sector. Findings indicate that although the number of …
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The realisation that it was sitting on an “endless amount of unique data” across many sports triggered the development of the BetBooster product by LVision, said company co-founder and CEO Ido Lazar, who spoke to SBC News about his plans for the product’s future. Lazar tracks its evolution from a betting and animation widget for tennis into an automated insights …
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The Betting and Gaming Council (BGC) has warned the government about the ‘dangers of complacency’ in underestimating the growth of black-market threats on UK gambling. The trade body referred to a PWC report published this morning which reveals that the number of British punters using black market websites to place bets has more than doubled. Tracking players over the period …
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The speed at which you can get to market with a certified platform has become a crucial talking point for igaming operators as more US states open their doors to regulated gambling. We spoke to Daniel Files, Technical Compliance Business Director at Gaming Innovation Group (GiG), to get a better feel for the time and resources involved with certifying a …
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Original game features and multiplayer functionality are set to be key to the success of the next generation of slots, but jackpots are likely to remain the single most appealing factor for players, a survey of operators for this week’s CasinoBeats Slots Festival has found. The one-day Festival on Thursday 4 February will see a host of leading developers showcase …
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When considering global expansion, technology should always be your greatest enabler. That’s according to Avi Shemesh, Founder of Delasport, who explained why the best technology is key to meeting the needs of players across multiple gaming jurisdictions. SBC: Delasport has grown its global footprint in recent years, having established a presence in Europe, Latin America and the US. How do …
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